HF Formations If you spend hours scrolling on TikTok, why not turn that into a profitable activity? Yes, TikTok is not just about dances and challenges… it’s also a cash machine for those who know how to use it wisely. But then, how to make money on TikTok? Is it really worth it? Spoiler alert: yes, but not in the way you imagine.
We’re going to break it all down together: the different ways to monetize your content, the mistakes to avoid, and above all, the techniques that really work to make the most of your screen time. Get comfortable, we’re off to conquer TikTok remuneration!
How does remuneration work on TikTok?
TikTok is a bit like a big stage where everyone has a chance to shine… but you still need to know where to stand under the spotlight. Unlike YouTube, which directly pays creators through advertising, TikTok operates with several sources of income that complement each other.
1. The TikTok Creator Fund
You’ve probably heard of this famous Creator Fund. TikTok established this program to reward creators who generate engagement on the platform. But be careful, it’s not like a golden goose…
Conditions for being eligible for the Creator Fund:
- Have at least 10,000 followers
- Total 100,000 views in the last 30 days
- Be over 18 years old
- Reside in a country where the program is available
The problem? The payments are ridiculously low. On average, TikTok pays between €0.02 and €0.04 for 1000 views. In other words, if a video gets 1 million views, you earn… between €20 and €40. Not enough to retire.
2. The Beta Program for Creators
In response to criticism over the low payments of the Creator Fund, TikTok launched a beta program, which is much more financially interesting. The eligibility criteria are stricter (more than 100,000 views in 30 days and a minimum of 10,000 followers), but the payouts are significantly higher. Some creators mention €1 to €5 for 1000 views!
This program is in testing phase, so if you qualify… go for it!
Real methods to make money on TikTok
If you really want to monetize TikTok, don’t rely solely on the Creator Fund. There are much more profitable solutions.
1. Partnerships with Brands
Collaborating with brands is the name of the game on TikTok. Companies are willing to pay a lot for influencers to showcase their products. And you don’t need to have 1 million followers to benefit: micro-influencers (10K-50K followers) are highly sought after!
💡 Tip: Create quality content and engage your community. Brands prefer a creator with 20,000 highly engaged followers over an account with 100K ghost followers.
2. TikTok Shop and Affiliate Marketing
If you’ve ever seen videos with a small shopping cart at the bottom, it means the creator is using TikTok Shop. The principle is simple: you showcase a product and earn a commission on each sale.
📌 Why is this great?
- No need to hold stock
- You earn a commission (sometimes up to 50%!)
- Products can go viral overnight
3. Virtual Gifts in Live Streams
TikTok allows your followers to send you virtual gifts during your live streams, which you can convert into real money. The secret is to have engaging and interactive content.
🔹 Example of a creator succeeding with this method: Some TikTokers organize games, answer questions live, or create humorous content to encourage their audience to send them diamonds (TikTok’s virtual currency).
Comparative Table of Revenue Sources on TikTok
| Method | Ease of Access | Income Potential | Requirements |
|---|---|---|---|
| Creator Fund | Easy | Low (€0.02 – €0.04/1000 views) | 10K followers, 100K views/month |
| Beta Program | Medium | High (€1 – €5/1000 views) | 10K followers, 100K views/month |
| Partnerships | Medium | Very High (from €100 to several thousand euros per video) | Significant engagement |
| TikTok Shop | Easy | Variable (commissions on sales) | Business account and affiliate products |
| Live Gifts | Easy | Medium to High | Regularly do live streams |
Mistakes to Avoid
🚫 Not engaging with your community: TikTok favors interaction. The more you respond to comments, the more your content will be highlighted.
🚫 Trying to succeed without a strategy: Posting randomly guarantees failure. Observe trends and adapt.
🚫 Forgetting to diversify your income: Don’t put all your eggs in one basket. Combine TikTok Shop, live streams, and partnerships to maximize your earnings.
The Best Strategies to Boost Your Earnings
🎯 Be consistent: Post at least 3 to 5 videos per week.
🎯 Use trends: Adapt them to your niche to capture maximum audience attention.
🎯 Craft your captions and hashtags: Include relevant keywords to reach more people.
🎯 Collaborate with other creators: This boosts visibility and attracts new followers.
If you’ve always dreamed of making a living from TikTok, it is possible, but you need a real strategy. And now that you have all the keys in hand, it’s your turn! You can start by testing TikTok Shop or learning about the Beta Program… and above all, don’t forget to share this article with your creator friends who also want to monetize their content!
