Melissa So, you are interested in digital marketing and you want to earn a certification to showcase your skills? Good news, you are in the right place! Today, we are going to talk to you about these famous certified training courses in digital marketing. Those that will allow you to show off a little (but not too much!) on your CV and, above all, land the job of your dreams in the field.
Why take a certified training course in digital marketing?
You are probably wondering if it is really worth taking a certified training course? The answer is a big YES! In a sector where everything evolves at lightning speed, it is crucial to stay up to date. Here are some reasons why a certification in digital marketing is far from being a waste of time:
- Professional recognition: a certification proves that you master the tools and techniques of digital marketing. When you add this to your CV, you show recruiters that you are not here to mess around.
- Up-to-date skills: by taking a certified training course, you ensure that you learn the latest trends and practices in the field. Google algorithms, influence strategies, social media management… all of this will be your future playground.
- Career opportunities: With a certification, you increase not only your credibility but also your potential salary. In the world of digital marketing, recruiters are looking for talents capable of facing current challenges. Let’s say that with a certification, you stand out.
How to choose the training that suits you?
Before diving into a training course, ask yourself the right questions. Because yes, not all training courses are equal! Here are some criteria to make the right choice.
Criteria for selecting a certified training course
- Accreditation and recognition: Some training courses are internationally recognized (such as those from Google or Facebook), while others are not. Make sure that the certification is validated by industry experts.
- Program content: Some programs are very general, while others specialize in areas such as SEO, social media, or email marketing. Choose based on what you really want to master.
- Flexibility and format: Online training often allows you to take courses at your own pace, perfect if you have a busy schedule. On the other hand, in-person training offers more interactions and can be more motivating.
Top 10 best certified training courses in digital marketing
Now that you have all the keys in hand to make the right choice, we present to you our top 10 certified training courses in digital marketing. Whether you are a beginner or already well-versed, you will surely find one that suits you.
1. Google Digital Marketing Certificate from Digital Workshops
Description: This program is free and gives you an overview of digital marketing. It’s perfect for beginners who want to have an initial approach.
Benefits:
- Training recognized by Google
- 26 interactive modules with practical exercises
- Possibility of obtaining a certificate for free
2. Digital Marketing Certificate from ESCP Business School
Description: ESCP offers a comprehensive training course for professionals looking to deepen their skills.
Benefits:
- International recognition
- Access to case studies and real projects
- Personalized coaching
3. Facebook Blueprint Certificate
Description: A training course dedicated to advertising and marketing strategies on Facebook and Instagram.
Benefits:
- Perfect for those who want to master advertising on social networks
- Online modules and certification available
- Suitable for more advanced profiles
Comparison of training courses:
| Training | Duration | Price | Recognition |
|---|---|---|---|
| Google Digital Workshops | Flexible | Free | International |
| ESCP Business School | 6 months | 3,000 € | International |
| Facebook Blueprint | Flexible | 150 € | International |
| LinkedIn Learning | Flexible | 29.99 €/month | Local |
| OpenClassrooms | 4-6 months | 300 €/month | International |
How to get the most out of your training?
Taking a training course is good, but succeeding and applying what you’ve learned is even better! Here are some tips to maximize your learning:
- Take notes: This may seem obvious, but taking structured notes will help you better assimilate concepts.
- Put it into practice: Every time you discover a new tool or technique, test them in a personal project or within your company.
- Network, network, and network: Sign up for forums, join groups on LinkedIn, interact with other learners. Digital marketing is a field of sharing where everyone can contribute their part.
Which training to choose according to your goals?
Choosing the perfect training depends on your personal and professional goals. For example, if you want to quickly obtain a certification to enhance your CV, courses like those from Google Digital Workshops or Facebook Blueprint may be a good choice. But if you want to go further and aim for management positions, more advanced programs like that of ESCP will be more suitable.
Here is a summary table according to different profiles:
| Goal | Recommended Training | Duration |
|---|---|---|
| Discovery | Google Digital Workshops | 40 hours |
| Mastery of Networks | Facebook Blueprint | 20 hours |
| Advanced Certificate | ESCP Business School | 6 months |
So, ready to get started?
You now have all the cards in hand to choose the training that suits you best and that will give you an advantage in the job market. A certified training course in digital marketing is an investment that is worth it, especially in such a dynamic and ever-evolving sector. So, why hesitate?
If this article helped you clarify your thoughts, share it with others to help fellow digital marketing enthusiasts find their way. You can also check out our complete guide for even more tips and digital marketing strategies to explore!
